Blackberry Playbook will feature Microsoft Office 365
Research In Motion (RIM) and Microsoft announced a partnership to integrate Microsoft’s cloud-based applications into BlackBerry smartphones and the upcoming PlayBook tablet PC.
This is very welcome news to many Blackberry business users, who will be able to have truly seemless, secure integration between their desktop or office PCs, and their handheld or tablet – an experience that so far most smart phone manufacturers have not been able to provide.
The strategic move comes just as RIM is about to launch the BlackBerry Playbook Tablet PC – a device that many market analysts are saying could raise the bar for tablet PCs. RIM is hoping that this alliance will push BlackBerry back into the forefront of the smartphone market – a position that they have been struggling to keep, since recent improvements to Android and iPhone smart phones have thrust them into the enterprise market.
“The cloud has always been core to our business,” Alec Taylor, vice president of Software, Services and Enterprise Marketing for RIM, told analysts during a March 17 presentation. “It’s how we do real-time push… it’s how we developed our world-class security, our back-end integration with carrier systems…as we move forward, we want to be able to integrate and support the multiple organizations and firms that are leading parts of the cloud revolution.”
This alliance will benefit both tech powerhouses. Microsoft has seen some of its enterprise app market share erode with the advent of Google’s suite of free, web-based productivity software, Google Apps. Google’s apps compete with Mircosoft’s Business Productivity Online Standard Suite (BPOS) — to be the foundation of Office 365. So, the joint-venture helps strengthen Microsoft’s enterprise cloud offerings as it defends against Google.
RIM plans to further expand their cloud-based services later in 2011, and will roll out BlackBerry Protect, a cloud-based solution to secure and protect BlackBerry devices and their content, BlackBerry Management Center, a cloud-based management system aimed at small businesses, and Blackberry Enterprise Service for larger companies looking to move into the cloud.
With numerous Android tablets due to soon hit the market, it appears that Research In Motion wants to position the BlackBerry PlayBook as a very worthy competitor.




