Blackberry Playbook

On Thursday, BlackBerry manufacturer Research In Motion (RIM) announced it would offer several price reductions – as well a major software update – to try to boost the ‘less than impressive’ sales of it’s BlackBerry PlayBook tablet.

Not long after the announcement, Rogers employees started receiving emails notifying them that they could purchase a 16GB BlackBerry PlayBook for $249 – touting it as a ‘back to school’ promotion. Rogers employees who purchase a PlayBook before September 22nd, will also receive a $100 Prepaid Mastercard Gift Card, further sweetening the deal.

Reduced public pricing for the BlackBerry PlayBook is $349 for the 16GB model, and $399 for the 32GB flavor. So far there has been no word out of Waterloo if the general public will be offered further price reductions or other incentives to buy the sales-challenged tablet computer.